No doubt you have heard of the 4 P's with regards to running a small business. PRODUCT, PLACE, PRICE and PROMOTION. While the first three are necessary for the doors to open. It is the PROMOTION that keeps them open. Now, not all small business owners have the time to promote their business. Most business owners are too preoccupied with the day-to-day operations to even begin thinking of social media, customer day appreciation events, cross promotional flyers, loyalty programs, branding, graphic design, or new marketing strategies. Most business owners rely on "word of mouth", and the steady stream of salespeople that call or walk through your doors. By the way, if there is one thing you learn from this website, salespeople sell you what they have and are concerned about their sales and not YOURS.
However, just because you don’t have the time on your hands doesn’t mean word of mouth and salespeople are your only options. We are a full service agency that can help any business large or small, new or old. There is an endless supply products, services and, most importantly, ideas at our disposal which means we can offer you what you want. "We truly are on a relentless pursuit to help any business owner that calls us to increase their sales and save them money."
Again, there are endless ways that we can save you money. Perhaps you are one of many business owners that are paying way too much for their printed materials. Are you spending a lot of money on advertising and don't know if it is working? Do you have a marketing budget? Would you like to cut it in half and still have the same results if not better? We do not have salespeople that take 15-40% of what you pay for their commission. Let us show you how local guerrilla marketing can help you get the most bang for your buck.
Are you giving away or better yet selling your customers an item that can create a daily reminder of your business and what you can do for them when your product is needed or wanted?
Do you have an updated website? Facebook page? Twitter page? Google+ page? Know the difference between SEO and SEM? Convenience, social media, building customer relationships, personalization and cost are all huge reasons to take advantage of internet marketing today.
Printing and Signs
Do you offer "bouncebacks"? Many business owners us their own printer to print multiple flyers and pay 25 cents a copy or more when one considers the cost of toner. Does your business card and stationery look it's best? Remember, this is often the first impression they get before they step one foot into your doors.
Are you taking advantage of "out of box" marketing strategies that are increasing your sales and/or enabling you to have your doors open more often? Do you see opportunities in your market, but don't have the people nor the time to do anything about it? Do you feel that you are constantly juggling your current customers, ways for finding new customers, and building partnerships? Are you falling behind in using technology to help find new customers?
Events and Press Releases
When was the last time you had a customer appreciation day? Was the last time you got free publicity when you opened your doors 17 years ago? Do you have any type of contest going on?
Now not all advertising is bad. It just is more meaningful if it is trackable and if it isn't, then think twice before doing it. I assume and hope dearly that you track your sales. Well advertising is no different than any other product you buy.
Video, Logo, Graphic Design
Do you have any videos that can teach others or showoff your work? Just starting a new business? Remember, your logo is like a visual shorthand picture that reminds people who you are and what you do. Is that the case with your logo?
How do you reward your loyal customers? I find many businesses are so worried about giving discounts to attract new customers. Perhaps you wouldn't be so concerned about attracting new customers if you weren't losing yours to your competition.
What is next?
Well, I always suggest to start with what interests you.
The most successful marketing campaigns are the ones where the owner and/or employees are most involved. So pick any topic and let's begin to increase your sales and save you money.
- Promotional Products
- Printing & Signs
- Events & Press Releases
- Video, Logo & Graphic Design
- Loyalty Programs
If you still don't see anything new or interesting, take a look at this list. Give us a call if you would like free information about any of the following:
- Community Involvement
- Testimonials or Endorsements
- Affinity Marketing
- Customer Research and Demographics
- Manufacturers' Agents
- Direct Mail
- Telephone Marketing
- Data Base Marketing
- Mail Order
- Order Forms
- Take one Box
- Mid Air Advertising
- Other Outdoor Ads
- Traditional Marketing (Radio, Tv, Yellow Pages and Newspaper)
(517) 920-4750 or (419) 930-8751